News & Updates | Cannabis Industry Insights, Advocacy & Culture

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From the Ashes: Goldenhour’s Commitment to Rebuild in Weed

On September 29th, our Goldenhour Collective store on Main Street in Weed was severely damaged by fire. While the loss is heartbreaking, we are grateful everyone is safe — our team, first responders, and neighbors. This is a setback, but not the end of our story. Goldenhour will rebuild, reopen, and continue serving the community we love. 💛🏔️

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Cannabis & Mount Shasta: A Visitor’s Guide to Weed, CA

Nestled beneath Mount Shasta, Weed, CA blends outdoor adventure with authentic cannabis culture. Goldenhour Collective is proud to be the town’s premier dispensary, connecting visitors with Northern California’s legacy farmers and community spirit.

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Goldenhour Expands in Northern California With New Point Arena Dispensary

Featured in The Press Democrat, Goldenhour Collective is expanding its footprint in Northern California with a new dispensary in Point Arena. Led by industry veteran David Spradlin, the family-owned company is committed to craft cannabis and supporting legacy farmers in the Emerald Triangle. Despite statewide market challenges, Goldenhour continues to grow — with a warm welcome from the Point Arena community and plans for delivery and future locations on the horizon.

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Green Market Report: California cannabis veteran launches niche retail operation in Emerald Triangle

“People love it, and I can give (craft cannabis) to the consumer at a significantly discounted rate. I can compete with any of the big boys that are vertically integrated on price,” Spradlin said. “It makes total sense, and it feeds into what’s a huge growing category across the board in every consumer category, which is conscious consumerism. People want to buy stuff that makes them feel good. They don’t want to buy some mass produced trash if they can avoid it – and if they can afford it. And we’re trying to hit both those marks.”

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Humboldt Farmers Face License Crisis: Goldenhour CEO Responds

"The irony is brutal—we finally got what we wanted with legalization, only to find the system built to regulate it is systematically eliminating the very people who created this industry and maintained its integrity through decades of prohibition. Humboldt County needs to recognize that wiping out hundreds of permitted farmers won't solve their budget problems—it will only drive more cultivation back underground and further erode the tax base.”

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Cannabis Retail Revolution: How Goldenhour's Legacy Farm Strategy Beats Corporate Cultivation

In this episode of the Goldenhour Podcast, CEO David Spradlin reveals how the dispensary defies industry trends by partnering directly with Northern California's legacy cannabis farmers. Unlike competitors chasing scale, Goldenhour Collective has created an "asset-light" business model that cuts out middlemen, delivers superior products, and achieves impressive margins. Spradlin explains how their approach honors cannabis heritage while meeting modern consumer desires for craft quality and variety.

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goldenhour responds to the “California Cannabis Market Outlook 2024”

To fulfill legalization's promise, California needs a more uniform regulatory framework, reduced barriers to market entry, reimplementation of provisional licensing, and targeted support for small operators through startup incubation programs and collective models. By addressing these structural issues, we can create a functioning cannabis market that honors our agricultural heritage while delivering safe, quality products to consumers and sustainable economic benefits to our rural communities.

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Mendocino Voice: New cannabis dispensary opening in Point Arena

The dispensary is owned by The Goldenhour Collective, a self-described family-owned cannabis dispensary with one location in Weed, Calif. The dispensary will be located at 138 Main St., most notably known as the site of the colorful hummingbird-laden mural “Sanctuary” by Nicole Ponsler. 

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