News & Updates | Cannabis Industry Insights, Advocacy & Culture
From the Ashes: Goldenhour’s Commitment to Rebuild in Weed
On September 29th, our Goldenhour Collective store on Main Street in Weed was severely damaged by fire. While the loss is heartbreaking, we are grateful everyone is safe — our team, first responders, and neighbors. This is a setback, but not the end of our story. Goldenhour will rebuild, reopen, and continue serving the community we love. 💛🏔️
Cannabis & Mount Shasta: A Visitor’s Guide to Weed, CA
Nestled beneath Mount Shasta, Weed, CA blends outdoor adventure with authentic cannabis culture. Goldenhour Collective is proud to be the town’s premier dispensary, connecting visitors with Northern California’s legacy farmers and community spirit.
Goldenhour Expands in Northern California With New Point Arena Dispensary
Featured in The Press Democrat, Goldenhour Collective is expanding its footprint in Northern California with a new dispensary in Point Arena. Led by industry veteran David Spradlin, the family-owned company is committed to craft cannabis and supporting legacy farmers in the Emerald Triangle. Despite statewide market challenges, Goldenhour continues to grow — with a warm welcome from the Point Arena community and plans for delivery and future locations on the horizon.
Goldenhour in the News: SFGate Feature
SFGate highlights Goldenhour Collective in Weed, CA, recognizing our mission to support local farmers and redefine cannabis retail on the Northern California coast and beyond.
Looming Cannabis Excise Tax Hike Threatens North State's Consumers and Legal Market
For consumers seeking safe, tested cannabis products at reasonable prices, small businesses trying to survive while playing by the rules, and communities that depend on this industry, I urge state legislators to include language freezing the cannabis excise tax at 15% in the 2025 Budget Act.
California Cannabis Faces Critical Tax Decision: Insights from Goldenhour Podcast
In a recent episode of the Goldenhour podcast, David Spradlin, CEO of Goldenhour Collective, and Amy O'Gorman Jenkins, executive director of the California Cannabis Operators Association (CaCOA), discussed the critical tax challenges facing California's cannabis industry.
Roots and Resilience: Inside Humboldt County's Cannabis Legacy (Part 2)
In the second installment of the Goldenhour Podcast, CEO David Spradlin continued his conversation with Marion Collamer of Lost Creek Family Farms, shifting focus to the devastating impact legalization has had on Humboldt County's cannabis industry and the uncertain future facing the region's legacy farmers.
Roots and Resilience: Inside Humboldt County's Cannabis Legacy (Part 1)
In this Goldenhour Podcast, CEO David Spradlin sits down with Marion Collamer of Lost Creek Family Farms, offering listeners a fascinating journey through the history and evolution of Humboldt County's cannabis culture.
Listen to David Spradlin on the Blunt Business Podcast
David Spradlin, CEO and co-owner of Goldenhour Collective, recently appeared on CannabisRadio.com’s Blunt Business podcast, providing a comprehensive overview of the evolving cannabis industry, focusing on the challenges and opportunities presented by its transition from a patient-centric model to a more corporate, adult-use market.
How Women are building community and Reshaping Cannabis in Northern California
In this episode of the Goldenhour podcast, we explore women's experiences in the cannabis industry, particularly in Northern California. Guests include Goldenhour Collective co-owner Haylee Parker, and Leah Cerri, a cannabis brand marketer, event producer, writer, Ganjier, and founder of Northern California Women in Cannabis.
Green Market Report: California cannabis veteran launches niche retail operation in Emerald Triangle
“People love it, and I can give (craft cannabis) to the consumer at a significantly discounted rate. I can compete with any of the big boys that are vertically integrated on price,” Spradlin said. “It makes total sense, and it feeds into what’s a huge growing category across the board in every consumer category, which is conscious consumerism. People want to buy stuff that makes them feel good. They don’t want to buy some mass produced trash if they can avoid it – and if they can afford it. And we’re trying to hit both those marks.”
Independent Coast Observer: Meet Point Arena's Newest CEO: David Spradlin of Goldenhour Collective
David Spradlin has spent the last several years working to bring cannabis dispensary to Point Arena. That vision is becoming a reality as Goldenhour Collective sets its opening for mid-April — just in time for the annual April 20 celebration.
Humboldt Farmers Face License Crisis: Goldenhour CEO Responds
"The irony is brutal—we finally got what we wanted with legalization, only to find the system built to regulate it is systematically eliminating the very people who created this industry and maintained its integrity through decades of prohibition. Humboldt County needs to recognize that wiping out hundreds of permitted farmers won't solve their budget problems—it will only drive more cultivation back underground and further erode the tax base.”
The Rise of Craft: What the Latest consumer Trends Mean for Legacy cannabis Farmers
In the shadow of Mt. Shasta, we've always known what makes our cannabis special - the dedication of multi-generational farmers, our unique North State terroir, and a commitment to quality over quantity. Now, a recent national survey confirms what we've been saying all along: craft cannabis is having its moment.
Cannabis Retail Revolution: How Goldenhour's Legacy Farm Strategy Beats Corporate Cultivation
In this episode of the Goldenhour Podcast, CEO David Spradlin reveals how the dispensary defies industry trends by partnering directly with Northern California's legacy cannabis farmers. Unlike competitors chasing scale, Goldenhour Collective has created an "asset-light" business model that cuts out middlemen, delivers superior products, and achieves impressive margins. Spradlin explains how their approach honors cannabis heritage while meeting modern consumer desires for craft quality and variety.
goldenhour responds to the “California Cannabis Market Outlook 2024”
To fulfill legalization's promise, California needs a more uniform regulatory framework, reduced barriers to market entry, reimplementation of provisional licensing, and targeted support for small operators through startup incubation programs and collective models. By addressing these structural issues, we can create a functioning cannabis market that honors our agricultural heritage while delivering safe, quality products to consumers and sustainable economic benefits to our rural communities.
Mendocino Voice: New cannabis dispensary opening in Point Arena
The dispensary is owned by The Goldenhour Collective, a self-described family-owned cannabis dispensary with one location in Weed, Calif. The dispensary will be located at 138 Main St., most notably known as the site of the colorful hummingbird-laden mural “Sanctuary” by Nicole Ponsler.
Goldenhour Collective Expanding to Mendocino: Now Hiring for Spring 2025 Opening
Today, the family-owned cannabis retailer Goldenhour Collective announced new employment opportunities at its new Mendocino County dispensary (138 Main Street, Point Arena, 95468), set to open in spring 2025.
Goldenhour Collective Named one of California’s best dispensaries
Thank you Respect My Region for recognizing Goldenhour Collective as one of the best dispensaries in California for quality, innovation, and customer service!

