News & Updates | Cannabis Industry Insights, Advocacy & Culture
goldenhour responds to “the great hemp hoax” study
"The white paper’s findings confirm what many of us in California's legal cannabis industry have long suspected: too many of these products aren’t natural, but laboratory-created compounds masquerading as hemp, dodging taxes and safety standards while pushing multi-generational cannabis farmers toward extinction.”
explore the Soul of Northern California’s Cannabis Culture with THE GOLDENHOUR PODCAST
The Goldenhour Podcast takes you on a journey into the heart of Northern California’s cannabis culture. Each episode brings you face-to-face with the extraordinary people behind the plant: multigenerational farmers, innovative growers, and passionate advocates who are writing the next chapter of our region’s cannabis legacy.
Understanding the Difference: Regulated Cannabis vs. Hemp-Derived Products
In a recent episode of The Goldenhour Podcast, David Spradlin, CEO of Golden Hour Collective, shed light on the growing confusion surrounding intoxicating hemp-derived products like Delta-8 and Delta-9 THC. As the cannabis industry expands, consumers are faced with a dizzying array of options, many of which lack the safety and quality standards of regulated cannabis. David’s insights are a must-read for anyone looking to make informed decisions about their cannabis consumption.
Starting Your Cannabis Journey: Essential Questions for First-Time Dispensary Visits
At Goldenhour, we believe that conscious consumption starts with asking the right questions. When you understand what you're consuming, where it comes from, and how it might affect you, you're better equipped to have a positive, meaningful experience that aligns with your goals.
Cannabis Industry Outlook: Navigating Challenges and Seeking Solutions in 2025
In this episode of the Goldenhour Podcast, David Spradlin, CEO of Goldenhour Collective, analyzes the cannabis industry's challenges heading into 2025, discussing everything from price compression and tax burdens to regulatory hurdles and potential solutions. This candid and comprehensive conversation reveals the California cannabis industry's systemic issues and possible paths forward.
The Future of California's Cannabis Legacy & Tourism Opportunities
In this episode of the Goldenhour Podcast, David Spradlin, CEO of Goldenhour Collective, discusses the future of legacy cannabis farming and its crucial role in California's cannabis industry. He shares insights on the industry's return to legacy farming, the importance of business acumen for small farmers, and the untapped potential of cannabis tourism in the North State of California.
The Ripple Effect: How Your Cannabis Purchase Benefits the Community
By choosing locally grown cannabis from Goldenhour Collective, you're helping to create a future where economic benefits are shared equitably, traditional knowledge is valued alongside innovation, and the unique cannabis culture of Northern California continues to thrive. As consumers, we often underestimate the power of our choices. But in an industry as young and dynamic as cannabis, your purchasing decisions have the power to shape its future.
From Seed to Sensation: How legacy Cannabis Farming and Conscious Consumption Are Reshaping the cannabis industry
In this episode of the Goldenhour Podcast, Haylee Parker, co-owner of the family-owned Goldenhour Collective in Weed, California, shared her journey from casual cannabis user to industry professional. The conversation then shifted to Goldenhour Collective's mission of supporting local and family-owned legacy cannabis farms and sustainable practices.
The Goldenhour Difference: Preserving Cannabis Legacy in Northern California
At Goldenhour Collective, we invite you to discover why Northern California cannabis is worth celebrating. Together, we can ensure that the craft, passion, and unparalleled quality of our region's cannabis continue to thrive for generations to come.
The Cannabis Extinction Event: How California's Legacy Farmers Are Fighting to Survive
In a revealing conversation on The Goldenhour Podcast, David Spradlin, CEO of Goldenhour Collective, pulls back the curtain on the existential crisis facing California's legacy cannabis farmers – and shares his innovative vision for preserving the state's rich cannabis heritage.
The Genetic Crossroads: Preserving Cannabis Legacy in a THC-Driven Market
In the ever-evolving cannabis landscape, we're witnessing a pivotal moment in farming history. Modern breeding practices, while innovative, often prioritize THC potency over the plant's holistic properties. This shift has profound implications for both medicinal and spiritual cannabis use. High THC percentages might catch eyes on dispensary shelves, but they don't always translate to superior quality or experience. The rush for potency has inadvertently pushed aside the nuanced, full-spectrum effects that made cannabis legendary in the first place.
Cannabis CEO Chronicles: David Spradlin’s Story (Part 1)
In this conversation with Goldenhour Collective CEO David Spradlin, we explore part one of his unexpected path into cannabis, from construction worker to dispensary pioneer during California's early medical cannabis days. Spradlin shares raw stories about navigating the industry's "grey area" years, fighting federal raids, and building a patient-focused business model that helped legitimize cannabis retail. His journey from reluctant entrepreneur to passionate advocate offers unique insights into California's cannabis history and the evolution of the legal market.
Goldenhour Collective Joins Weed Chamber of Commerce
“We're excited to join the Weed Chamber of Commerce to better connect with local businesses and give back to the community we're so proud to serve," said David Spradlin, CEO of Goldenhour Collective. "Our chamber plays a pivotal role in fostering local economic growth and improving quality of life, and I encourage other local businesses to consider the value of the partnership. I also want to thank our community for being so welcoming and our legacy cannabis farms for providing our customers with the highest quality products, grown ethically and with love.”

